NEW TECH FOODS

Cultured seafood firm Umami Bioworks has partnered with Friends & Family Pet Food Co. (FnF), to co-develop and launch the ‘world’s first’ cat treats made from cultivated fish.

FnF’s new product line of cat treats results from Umami Bioworks’ advanced cultivated technology and processes. The treats are rich in high-value microalgae, a blend of high-quality cultured proteins and essential nutrients.

Mihir Pershad, CEO of Umami Bioworks, said: “Our collaboration with Friends & Family is a genuine testament to the commercial potential of cultivated seafood in transforming pet nutrition and ultimately human food systems. These novel cat treats embody our mission to provide high-quality, sustainable protein sources while alleviating the ecological pressure on our oceans.”

Friends & Family CEO and founder Joshua Errett, stated: “We are delighted to partner with Umami Bioworks, a company who is clearly committed to bring cultivated technology to the market. Together, we have created a breakthrough product that puts pet health and sustainability at the forefront. These cultivated fish treats are a perfect example of how science and technology can be harnessed to create positive change in the pet food industry.”

Rohan Thakur, partner at Pure Ventures, a food industry investor and advisor to Friends & Family & Umami Bioworks, added: “To make a positive climate impact it is imperative to have innovative products that win on the shelf and demonstrate business models that scale. Errett’s expertise in pet food and Umami's technology provides the foundation to create the next generation of pet food products. We are proud to partner with these high integrity teams and build the Friends & Family Pet Food Company.”

The firms expect to launch the cultured pet food into Singapore and San Francisco, US, markets in early 2025, with a product showcase in Q4 2024.

#UmamiBioworks #FriendsandFamily #Singapore #US #petfood