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Steakholder Foods partners with Premazon to advance commercialisation strategy

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Phoebe Fraser

24 July 2024

Steakholder Foods partners with Premazon to advance commercialisation strategy

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Biotech firm Steakholder Foods has signed an MoU with frozen food manufacturer and institutional market distributor Premazon.


The partnership will introduce a new line of plant-based fish products, developed with Steakholder Foods’ proprietary SH-Fish premix blend and made commercially available through Premazon’s manufacturing capabilities and distribution network.


Under the deal, Premazon will integrate Steakholder Foods’ SH-Fish premix blend into a new plant-based white fish kebab line.


Premazon currently produces and distributes its products across Israel, selling to hotels, restaurants, catering services and other foodservice establishments. The agreement will leverage Premazon’s distribution network, introducing the new line of plant-based white fish kebabs to these diverse channels in the Israeli market.


The partnership is set to enhance Premazon’s product portfolio while tapping into the rapidly growing market for plant-based foods.


Arik Kaufman, CEO of Steakholder Foods, said: “This newest agreement is the next step, after Wyler Farms and Sherry Herring, in our commercialisation strategy, which focuses on aligning with companies that can elevate Steakholder Foods’ profile and expand our product reach to new geographies and consumers.”


He continued: “By leveraging Premazon’s manufacturing and distribution capabilities, we will not only broaden our market presence but also unlocking monetisation opportunities that will drive our growth in the alternative protein sector”.


This is the latest in a number of partnerships for Steakholder Foods. In May, the firm announced a royalties and raw materials supply agreement with Israel’s Wyler Farm. Under the agreement, Wyler Farm manufactures alternative proteins on a commercial scale using Steakholder Foods' premixes and knowledge, in return for the payment of royalties from sales. The following week, Steakholder Foods partnered with Taiwan's Industrial Technology Research Institute, to develop and commercialise a range of food products tailored specifically to Taiwanese cuisine.


Last month, Steakholder Foods signed an MoU with Israeli seafood company Sherry Herring, with the aim to launch a line of vegan fish salads developed with Steakholder’s SHFish premix blends.


#Premazon #SteakholderFoods #Israel

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Business

Steakholder Foods partners with Premazon to advance commercialisation strategy

FoodBev Media logo.png

Phoebe Fraser

24 July 2024

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