NEW TECH FOODS

Catering to the increasing consumer demand for healthy and environmentally sustainable products, Japanese food giant Ajinomoto Group is launching a new line of ice creams powered by Solein in Singapore under its conscious brand, Atlr.72.

This initiative is part of Ajinomoto's broader commitment to redefine food consumption by integrating innovative ingredients that minimise environmental impact.

Ajinomoto's latest offerings include three flavours of ice cream: Vanilla with mochi, Chocolate with lemon peel and Salty caramel with nuts. These products are designed to provide a creamy texture and rich mouthfeel while significantly reducing their environmental footprint.

The ice creams, which will be available starting March 28 2025, are adorned with colourful cookies shaped like flowers and birds, symbolising the brand's commitment to preserving nature for future generations.

Solein, produced by Solar Foods, is a unique protein derived from a fermentation process that utilizes air and electricity, making it independent of traditional agricultural constraints such as weather, land use and water consumption.

This innovative ingredient not only enhances the nutritional profile of food products but also offers a sustainable alternative to conventional protein sources.

Ajinomoto's collaboration with Solar Foods began in 2023, focusing on the development of products that align with evolving consumer preferences for healthier snacking options.

"We are proud to support the Ajinomoto Group in promoting a new food lifestyle that emphasises health and environmental consciousness," said Juan Manuel Benítez-García, chief commercial officer of Solar Foods. "Consumers are continuously looking for healthier and more sustainable indulgence alternatives and we are very excited to see Ajinomoto bringing innovations to consumers.”

The Atlr.72 brand aims to create a food experience that not only delights consumers but also contributes to a more sustainable future. Ajinomoto's initial offerings under this brand, including Flowering Mooncakes and Ice Cream Sandwiches launched in September 2024, have set the stage for this latest ice cream introduction.

The launch of Solein-powered ice creams comes at a time when consumers are increasingly seeking indulgent yet sustainable food options. The global food market is witnessing a shift towards products that align with health and environmental values, prompting manufacturers to innovate accordingly.

Ajinomoto's expansion plans include not only sweets but also daily food options, indicating a comprehensive approach to sustainable eating.

The company envisions opening a flagship store for Atlr.72 that will showcase its global vision and commitment to sustainability. This store is expected to serve as a hub for consumers to experience the brand's offerings firsthand, further solidifying its position in the market.