NEW TECH FOODS

A new report from EIT Food’s Consumer Observatory has found that while European consumers recognise biotechnology’s potential to address major food system challenges, concerns persist over fairness, safety and its impact on traditional farming.

The research – which combined qualitative interviews with 40 citizens and a survey of more than 3,300 respondents across six countries – assessed public acceptance of the upcoming EU Biotech Act, scheduled for 2026.

The study identified four key factors influencing consumer support: perceived effectiveness, fairness, trust in EU institutions and the urgency of the issues it seeks to address.

Overall, nearly half of respondents held neutral views towards the policy, with slightly more expressing opposition (30%) than support (23%). Acceptance was highest among younger, urban and sustainability-minded citizens, while older and rural groups showed greater scepticism.

When asked about specific products, 35% of Europeans said they would be willing to try cultivated meat and 43% were open to precision-fermented dairy, but only 23% were willing to try 3D-printed food and 26% genetically altered products.

The report also revealed regional differences: unwillingness to try biotechnology-produced foods was highest in France (52%) and Greece (56%). Younger and higher-educated consumers were more open to biotechnology, 34% of those aged 18–34 compared with 17% of those aged 55 and over.

Beyond willingness to try new products, citizens expressed concerns about the potential misuse of biotechnology by large corporations, rising food prices and the erosion of traditional agriculture. Many respondents stressed the need for transparency, independent oversight and clear labelling to build trust in the system.

According to the report, policymakers and industry players can strengthen public confidence by demonstrating measurable safeguards on affordability and sustainability, supporting farmers and small businesses during the transition, and communicating clearly about risks and benefits.

Lorena Savani, director of thematic leadership, biotech and protein at EIT Food, said: “This report provides vital insights into how consumers perceive the EU Biotech Act and what it means for the future of our food system. At EIT Food, we believe biotechnology can play a transformative role in driving food innovation, strengthening climate resilience and improving global health outcomes. Public trust and engagement are essential to unlocking this potential – meaning the report is a crucial step forward towards building a sustainable, secure and healthy future for all.”