Good Meat hosts cooking demos and tastings of its cultured chicken

Cultivated Meat & Seafood

Good Meat hosts cooking demos and tastings of its cultured chicken

Phoebe Fraser

9 July 2024

Good Meat hosts cooking demos and tastings of its cultured chicken

Eat Just’s Good Meat has announced that throughout July, its chefs in Singapore will be hosting cooking demos and tastings of Good Meat 3 at Huber’s Butchery.

Huber’s Butchery is a Singapore-based bistro and retailer – in May, it began stocking Good Meat 3 (a new, lower-cost formulation made from 3% cultivated chicken and 97% plant-based proteins) in its freezer section, marking the ‘world’s first’ retail sales of cell-based chicken.

Now, each Saturday in July from 10-12 local time, Good Meat’s chefs will be cooking and sampling a different dish for shoppers to try out, as a way to encourage people to purchase a package and take it home to cook a meal for themselves and their families.

Carrie Kabat, head of global communications at Just Egg and Good Meat, told The Cell Base: “We are excited about the strong consumer reaction to Good Meat 3 since it launched at Huber’s Butchery retail store in May, where it was the number two best-selling product among all premium poultry/game meat/frozen poultry, despite only being on the shelf for two weeks.”

She continued: “The cooking and sampling demos we are hosting at Huber’s...give even more shoppers an opportunity to try cultivated meat for themselves and take home a package to cook and enjoy”.

The news comes after Good Meat’s cell-based chicken was approved by the US Food and Drug Administration for sale in the US in March last year. In July last year, Good Meat made its first-ever sale of its cultured chicken products at China Chilcano restaurant in Washington, US.

#GoodMeat #EatJust #Singapore #tasting

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