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Meatable gains strategic investment from conventional meat firm Betagro

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Phoebe Fraser

21 November 2024

Meatable gains strategic investment from conventional meat firm Betagro

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Meatable has announced a strategic investment from Betagro Ventures, the corporate venture capital arm of Thailand-based food company Betagro PLC.


Betagro is the first meat company in Asia to invest in Meatable. The strategic partnership is set to accelerate Meatable’s growth and market entry into Asia, a region where demand for sustainable, scalable food options is rapidly increasing.


Meatable’s opti-ox stem cell technology enables the production of meat without harvesting animals – Betagro’s investment in the technology aligns with its strategic goals of expanding its sustainable initiatives and offering diverse, high-quality protein options to its customers.


Jeff Tripician, CEO of Meatable, said: “We are delighted to welcome Betagro as our first investor from the traditional meat industry. This investment is not just a testament to the potential of our cultivated meat technology, but also a strong indication that established food leaders like Betagro are willing to champion innovation for a sustainable future. With their deep understanding of the Asian market and extensive network, we are confident that this partnership will significantly enhance our ability to bring cultivated meat to tables across Asia.”


Chayadhorn Taepaisitphongse, MD of Betagro Ventures, added: “Betagro Ventures’ investment into Meatable represents our group’s commitment to innovation and driving sustainable change across the food industry. We firmly believe in the underlying technology and vision of Meatable, and look forward to partnering with the company to bring cultivated meats to consumers across Southeast Asia.”


With Betagro’s investment, Meatable expects to expand its strategic partnerships throughout Asia, with the collaboration set to open the door to potential co-development projects.


#Meatable #Betagro #Asia

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Business

Meatable gains strategic investment from conventional meat firm Betagro

FoodBev Media logo.png

Phoebe Fraser

21 November 2024

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