NEW TECH FOODS

Animal-free dairy company Bored Cow has expanded into select Target stores across US.

The brand – owned by US start-up Tomorrow Farms – has also launched a new limited-edition flavour, Pumpkin Spice, exclusively in Target stores.

This means it now offers Original, Strawberry, Chocolate and Pumpkin Spice-flavoured animal-free milk and also makes Target the largest retailer to carry Bored Cow products.

Bored Cow’s founder and CEO Ben Berman said: “We are excited to partner with Target to bring Pumpkin Spice dairy to the world that doesn’t require cows to be milked. The goal for us isn’t just to be the leader in fermentation-derived dairy; the goal is to make products that people love and keep coming back to the store for. That’s what we’re seeing right now. With this launch at Target, we have the chance for more people to try the product – and we believe they’ll make the switch for good once they do.”

Bored Cow uses whey protein derived through precision fermentation from California, US-based firm Perfect Day as its base. Microflora is taught to convert plant sugars into milk proteins in large bioreactors before Bored Cow adds plant fat, cane sugar and other sustainable ingredients, such as upcycled citrus fibre.

The resulting milk is said to look, feel, taste and act just like traditionally produced cow’s milk, but without animal cruelty and with a fraction of the environmental footprint.

The product is 100% lactose-free and cholesterol-free, packed with complete protein and fortified with calcium, potassium, vitamin D and vitamin B12. Unlike some plant-based milk alternatives, Bored Cow milk cooks, bakes, freezes, froths, foams and steams just like dairy milk.

This update follows the brand's launch of its fruit-flavoured drinking yogurt, made with dairy-derived through precision fermentation, in March this year, as well as its launch in May into 2,000 Albertsons stores across the US.

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