BeneMeat launches EU pet food trial for cultivated meat dog treats

Cultivated Meat & Seafood

BeneMeat launches EU pet food trial for cultivated meat dog treats

Rafaela Sousa

25 September 2025

BeneMeat launches EU pet food trial for cultivated meat dog treats

BeneMeat has launched its Try & Share programme, giving pet owners across the EU the chance to test dog treats made with cultivated meat and share their feedback.

The initiative marks one of the first consumer-facing trials of cultivated pet food products in Europe.

Developed with pet food producers and overseen by veterinarians, BeneMeat’s cultivated dog treats are designed to meet EU safety standards while ensuring digestibility. The trial builds on previous studies of cultivated cat food carried out at a European university and aims to provide producers with long-term feedback from potential customers.

The programme is also intended as an educational initiative, raising awareness of cultivated meat and its potential benefits for animal welfare and sustainability.

Roman Kříž, CEO of BeneMeat, said that the aim is to prove authenticity and deliver a true experience for pets: “We don’t want imitations, but a genuine product that dogs can truly taste. With this step, we not only bring cultivated meat closer to pets and their owners but also help society and regulators better understand what cultivated meat is and why it matters.”

Jan Luprich, strategic partnerships lead at BeneMeat, added: “Our ambition is to show that cultivated meat has its place in pet food, and that we can make high quality, affordable products. The programme is another step in bringing our work closer to people and their four-legged companions, while helping them understand the benefits of this technology.”

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