NEW TECH FOODS

ADM is collaborating with UK-based Ooni Pizza Ovens to introduce an exclusive line of flour produced using regenerative agriculture practices.

The new collaboration brings ADM’s regenerative agriculture efforts together with Ooni’s mission to bring ‘exceptional pizza-making experiences’ to homes worldwide. Headquartered in Scotland, Ooni is known for its at-home pizza oven technology, providing pizza cooks with a range of ingredients and oven accessories.

ADM launched its regenerative agriculture programme in the UK last year. It involves working with farmers to support an outcome-based farming approach to protect and improve soil health, biodiversity, climate and water resources, while supporting farming business development.

With the integration of ADM’s regenerative agriculture wheat into its product offering, Ooni aims to pave the way for pizzeria-quality pizzas at home with a flour farmed in a way that seeks to reduce its environmental footprint. The new line of flour will be available through Ooni’s website and selected retailers.

Fuller added: “We're proud of our global regenerative agriculture efforts, which expanded to more than 2.8 million acres in 2023, and we're excited to work with great partners like Ooni to bring the value chain together to deliver the benefits of this important work”.

Claire Grant, senior project manager for groceries at Ooni Pizza Ovens, commented: “As part of our commitment to becoming a regenerative business, Ooni Type '00' pizza flour will be produced in British mills using only electricity from renewable sources. We are also working with farms that use a range of regenerative farming practices.”

“This partnership is more than just flour; it's about how we're committed to making a positive impact on the environment and helping meet our customers' needs with the highest quality ingredients.”

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